(616) 551-1596 | Contact Us | FAQ

Home Ultimate Guide: General Sales Manager Job Description Examples [2023]

Ultimate Guide: General Sales Manager Job Description Examples [2023]

A dealership general sales manager speaking with customers. A key responsibility in the general sales manager job description.


In the dynamic landscape of today's business world, the role of a General Sales Manager stands as a linchpin in the success of any sales-driven organization. As we usher in 2023, the demands and expectations placed on sales leaders have evolved, necessitating a comprehensive understanding of the nuances within the realm of sales management. This Ultimate Guide aims to illuminate the multifaceted responsibilities and key attributes that define the General Sales Manager position in 2023.

In an era where innovation and technology continually reshape the business environment, the role of a General Sales Manager extends beyond traditional sales strategies. It requires a strategic mindset, adept leadership, and a keen understanding of market dynamics. This guide will delve into the intricacies of a General Sales Manager's job description, providing actionable insights, real-world examples, and a forward-thinking approach to empower both aspiring and seasoned sales leaders.

Whether you're a professional aiming to ascend to the pinnacle of sales management or a business owner seeking to refine your leadership team, this guide serves as a compass, navigating through the contemporary landscape of General Sales Management. Let's embark on a journey to explore the key facets that define the role and set the stage for success in the rapidly evolving sales arena.

Job Description Example:

Do you have a passion for the automotive industry and a proven track record of success in sales leadership? Are you looking for a challenging and rewarding opportunity to lead a team and make a significant impact on a dealership's bottom line? If so, then we encourage you to apply for the General Sales Manager position at [Dealership Name]!

Job Summary:

The General Sales Manager is responsible for overseeing all aspects of the sales department, including new and used car sales, finance, and customer service. They will be responsible for setting and achieving sales goals, developing and implementing sales strategies, and leading and motivating a team of sales professionals. The ideal candidate will have a strong understanding of the automotive industry, excellent leadership and interpersonal skills, and a proven track record of success in driving sales growth.


  • Develop and implement sales strategies and plans to achieve departmental goals.
  • Recruit, hire, train, and develop a high-performing sales team.
  • Conduct regular sales meetings and coaching sessions to improve individual and team performance.
  • Monitor sales performance metrics and identify areas for improvement.
  • Develop and maintain strong relationships with customers and build customer loyalty.
  • Oversee the finance department and ensure that all paperwork is completed accurately and efficiently.
  • Manage the sales budget and ensure that expenses are within budget.
  • Work with other departments, including marketing, service, and parts, to achieve overall dealership goals.


  • Bachelor's degree in Business Administration or related field (preferred)
  • Minimum of 5 years of experience in automotive sales management
  • Proven track record of exceeding sales goals
  • Strong leadership, communication, and interpersonal skills
  • Excellent problem-solving and decision-making skills
  • Ability to work independently and as part of a team
  • Strong analytical and organizational skills
  • Proficient in Microsoft Office Suite
  • Experience with CRM systems (preferred)


  • Competitive salary and commission plan
  • Comprehensive benefits package, including health insurance, dental insurance, vision insurance, life insurance, and short- and long-term disability insurance
  • Paid time off, including vacation, sick leave, and personal days
  • 401(k) plan with company match
  • Tuition reimbursement program
  • Employee discount on new and used car purchases
  • Opportunity to work in a fast-paced and dynamic environment
  • Opportunity to make a significant impact on a dealership's success

To Apply:

Please submit your resume and cover letter to [email protected]

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We look forward to hearing from you!

What Is A General Sales Manager? (GSM)

A General Sales Manager (GSM) is a pivotal figure in the hierarchy of sales leadership within an organization. Charged with overseeing the entire sales department, the GSM plays a strategic role in driving revenue, fostering team performance, and shaping the overall sales strategy. This dynamic position requires a fusion of leadership acumen, sales expertise, and a keen understanding of market trends.

Key Responsibilities:

Leadership and Team Management:

A General Sales Manager is at the helm of the sales team, responsible for cultivating a high-performing and motivated group of sales professionals. Effective team leadership involves setting clear objectives, providing guidance, and fostering a collaborative culture that empowers individuals to reach their full potential.

Strategic Planning:

Developing and executing a robust sales strategy is central to the role. This entails market analysis, identifying growth opportunities, and crafting plans to capitalize on emerging trends. The GSM must navigate the complexities of the market landscape, ensuring that the sales approach aligns with the broader business goals.

Performance Analysis and Optimization:

Monitoring and evaluating sales team performance is an ongoing responsibility. A General Sales Manager utilizes key performance indicators (KPIs) to gauge success, implementing data-driven insights to optimize sales processes, address challenges, and capitalize on strengths.

Budgeting and Forecasting:

Financial acumen is crucial as a GSM manages the sales budget, allocates resources, and forecasts future sales trends. Striking a balance between ambitious targets and realistic projections is essential for sustainable growth.

Collaboration Across Departments:

Effective communication and collaboration with other departments, such as marketing and product development, are vital. A General Sales Manager ensures that sales strategies align with broader business objectives and that feedback from the sales team informs product/service enhancements.

Customer Relationship Management:

Building and maintaining strong customer relationships contribute significantly to the success of a sales team. The GSM oversees customer engagement strategies, ensuring that clients receive exceptional service and fostering long-term partnerships.

In essence, a General Sales Manager is the linchpin connecting organizational goals with on-the-ground sales execution. This role demands a dynamic blend of strategic thinking, interpersonal skills, and a proactive approach to navigate the ever-evolving landscape of sales management in 2023.

General Sales Managers' Salary

Compensation for General Sales Managers reflects the substantial responsibilities and leadership demands inherent in the role. The salary of a General Sales Manager varies based on factors such as industry, company size, geographic location, and individual experience. As of 2023, the average annual salary for General Sales Managers in the United States, for instance, hovers in the range of $90,000 to $150,000, with additional bonuses and commissions often contributing significantly to total earnings.

Need To Hire A General Sales Manager? (GSM)

Post A Job FREE On CarGuysNation.com

Looking For A New General Sales Manager?

Search General Sales Manager Jobs On CarGuysNation.com

Need A New Resume?

Get A New Resume Instantly With ResumeMyWay.Net

Ultimate Guide: General Sales Manager Job Description Examples [2023]
Austin Hayford